The Melting Pot® created a cookbook to

  • Enhance their brand by positioning themselves as fondue experts
  • Connect with customers by educating and providing tools for their customers to have fondue at home
  • Create a permanent advertising piece by offering a “must-have collector’s edition" of fondue recipes
  • Drive customers into their restaurants by inserting coupons in the back of the book, which were redeemable at restaurant locations nationwide
 

Favorite Recipes Press managed the entire process, including

  • Provided creative input on theme and title development
  • Hired the writer, photographer, and food stylist, and provided on-site art direction
  • Edited recipes and text
  • Designed all elements of the cookbook
  • Manufactured an “environmentally friendly” book using agri-inks and recycled materials
  • Developed a “sales kit” and distributed to each Melting Pot location
  • Created and implemented a public relations campaign
  • Handled order fulfillment for all Melting Pot locations
  • Distributed to the trade via The Cookbook Marketplace

Results

  • Sold through first printing of 15,000 copies in only four months
  • The book is currently in its sixth printing
  • More than 18,000 sold by the restaurants
  • More than 24,000 sold through the trade
  • An additional 3,500 sold through corporate Web site
  • Total of 45,000 copies sold as of January 2012

The Melting Pot

Dip into Something Different is a great branding piece that resides in kitchens across the U.S. It is a great addition to our retail offerings, and we look forward to doing another soon…with Favorite Recipes Press of course.

-Kendra Shier
VP of Brand Development, The Melting Pot

Favorite Recipes Press Partial Client List

  • 150 Junior Leagues
  • American Heart Association
  • Association of Junior Leagues International
  • Aramark
  • Avera McKennan Hospital & University Health Center
  • Calico Corners, Inc.
  • Celebrating Home
  • Central Market
  • Cookshack
  • Country Bob, Inc.
  • Cracker Barrel Old Country Store
  • Dickie Brennan & Co. – The Palace Café
  • Dierbergs Markets, Inc
  • Ducks Unlimited
  • Frieda’s, Inc
  • Heartland Sweetners, LLC
  • Hingham Historical Society
  • H.J. Heinz Company
  • Holly Clegg
  • Home Shopping Network
  • Hy Cite Corporation - Royal Prestige Cookware
  • IBM Club
  • International Association of Culinary Professionals
  • International Nanny Association
  • Kansas City Barbeque Society
  • The Kroger Company
  • Le Leche League International
  • Longaberger
  • Los Angeles Philharmonic
  • Maple Leaf Farms
  • Meal Makeover Moms
  • National Association Teachers of Family and Consumer Sciences (NATFACS)
  • Nielsen-Massey Vanillas
  • The Pampered Chef
  • Preservation Society of Newport
  • Princess House, Inc
  • Publix
  • Red Gold, Inc.
  • Senior Tour Wives Association
  • Simi Winery
  • Vanderbilt Children's Hospital
  • Vera Bradley
  • White Castle
  • Whole Foods
  • Wildtree Herbs
  • Women's Guild of Mission San Juan Capistrano
  • Woodford Reserve

Recipes Beckon hospitality